The illegal reproduction of goods and their sale damages not only the reputation of the manufacturer of branded and licensed goods; they also lead to considerable losses in sales and profits. D-IDENTT’s expertise has amassed extensive experience over many years in combating product and trademark piracy. We represent numerous international corporations, in particular in the entertainment, film and media industries.

The problem of product piracy affects companies in all areas of economic life. It is necessary to act rapidly and effectively in order to counteract the illegal imitation of products, which infringe upon trademarks, design patents and copyrights. Today, the relatively common cases of so-called “parallel imports” often lead to grave economic losses for the companies affected. “Parallel imports” are goods which have been legally manufactured, but which the manufacturer or licensee did not intend for sale for example in Europe. The illegal import of these goods disrupts market structures and undermines marketing and licensing strategies.

We offer the following services to companies who are affected by product piracy:

• We conduct our own investigations to discover and combat cases of piracy.
• In order to effectively combat product piracy, one cannot avoid monitoring the marketplace. Through our cooperation with the customs authorities, monitoring of trade fairs and larger sales exhibitions, as well as internet platforms (auctions, forums etc.) we are able to quickly identify the emergence of pirated goods. In this way, serious damage to our client can be avoided, in particular in the lead up to extensive merchandising and advertising campaigns.
• We are involved in numerous organizations’ for the combating of product piracy and have a broad network of international contacts at our disposal. Our connections enable us to further support our clients effectively in the tracing and pursuit of pirated goods abroad